Successful athletic programs are increasingly tied to the coach's and/or athletic director's ability to generate funds from outside regular school/ district budgets. This course offers the coach or athletic director the opportunity to learn and apply successful principles and ideas for athletic fund raising and promotions for all ages. Upon completion of the course, the participant will be provided with a large number of highly successful athletic fund raising and promotion ideas as well as the understanding necessary to design and implement their own fund raising efforts.